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The 12 Best Natural Cleanest Makeup Brands of 2023

By Viktoria
November 6, 2023
6 minutes

The way substandard chemical-infused makeup destroys the skin when used every day and parabens, silicons, and fragrance makes skin so sensitive leading many women to use their garden or kitchen ingredients to make their own harmless natural makeup.

Although that worked to some extent, it was never an option to wear much makeup to social gatherings. But our makeup experts and natural makeup-obsessed women took it to themselves and developed natural makeup that actually looks gorgeous. However, many makeup brands started adding the words “clean” and “natural” to their labels without being actually natural.

So, if you found your way here while looking for clean makeup brands that are actually clean, that is perfect. Here you can find the top 12 makeup brands that produce both clean and natural makeup products to nourish your skin without you having to compromise on your looks.

So, let us get into it!

What are Natural Clean Makeup Brands?

There is no set definition of natural clean makeup due to which brands are haphazardly using these words. However the idea behind clean makeup is that makeup products are formulated using natural or plant-derived ingredients. Moreover, clean makeup is completely free of harmful ingredients like sulfates, added fragrances, parabens, talc, dyes, and preservatives.

Best Natural Cleanest Makeup Brands of 2023

Here is the list of the top 12 natural cleanest makeup brands, some of which were founded nearly 2 decades ago to the ones that came into being recently.



Time of Establishment

Country of Origin


Social media account



100% Pure


Napa, California

Susie, Ric Kostick, James

100% Pure



Zao Organics



David Reccole, Philippe Donnat, Yvan Rouvier and Salima Reccole

Zao Organic Makeup UK



ILIA Beauty



Sasha Plavsic




Well People


Texas, USA

James Walker, Shirley Pinkson, and Dr. Renee Synder

Well People



Lawless Beauty


California, USA

Annie Lawless




Kosas Cosmetics


California. USA

Sheena Yaitanes




Lovinah Supernatural



Joy Ekhtor






Silicon Valley, California

Brandon Waselnuk

Codex Labs



Au Naturale Cosmetics



Ashley Prange

Au Naturale Cosmetic



Inika Organic Cosmetics



Tony Rechtman

Inika Organic Natural Beauty



Juice Beauty



Karen Behnke

Juice Beauty



RMS Beauty



Rose Marie Swift

RMS Beauty Organic Beauty


1.100% Pure

100% Pure 100% Pure is a makeup and skincare brand that uses fruits like berries, plants, and seed extracts like essential oils to produce their highly pigmented makeup items like lip colors and cheek tints. Additionally, they have a wide range of foundation, eyebrow gels, face powders, highlighters, and pallets.

These cruelty-free products are vegan and come in recyclable jars to save the earth. Enrichment of 100% pure products with essential vitamins and antioxidants helps to keep the skin glowy and smooth naturally. Furthermore, this affordable brand is not heavy on the pocket.

2. Zao Organics

Zao Organics4 friends, all loving nature and believing in the use of natural ingredients for ageless smooth skin and wanting to work to save the environment develop an organic, natural, clean, and sustainable makeup brand, Zao Organics.

Its refillable vegan products include mineral powders, foundations, face creams, concealers, blushes, lipsticks, lip inks, eyeliner, mascara, eyebrow gels, and more. You are likely to find all makeup products in their lineup.

3. ILIA Beauty

ILIA BeautyILIA Beauty is a clean beauty brand for people with sensitive skin. It’s lightweight, scent-free, and the dermatologist-tested formula does not clog pores and makes the skin bright, and improves skin texture.

It’s all true serum foundation is perfect for. People who do want a light to medium coverage with an even skin tone and blurred pores.

Additionally, its cruelty-free vegan products are packed in eco-friendly sustainable bottles. So, it is one of the top makeup brands with USDA certification which uses pure and natural plant-based ingredients.

4. Well People

Well PeopleWell, People is a natural clean makeup brand for women who like to keep their makeup basic and prefer no-makeup looks.

This cruelty-free, vegan, and EWG-verified brand with sustainable packaging is known for the buildable coverage and pretty shades its products offer.

Moreover, it is pocket-friendly and offers mineral-pigmented mascara and SPF moisturizers. You can find Well People makeup products easily at Target and drug stores making sure that you never run out of your go-to everyday clean makeup products.

5. Lawless Beauty

Lawless BeautyLawless Beauty is one of the cleanest makeup offering flawless beauty with highly pigmented products, chic colors, lush appearance, and long-lasting products. Plumping line lipstick and lip gloss, forget the Filler lip balm and lip mask, winter beach bundle, brow dou, creamy brow wax, and Daisy Girl collection are its best seller products.

These products are enriched with mica, shea butter, corn starch, fatty acids, minerals, and vitamins. So, it is free of parabens, PEGS, and carcinogens making it harmless and safe for topical application on the skin.

6. Kosas Cosmetics

Kosas CosmeticsIf you are new to makeup or would like something other than thick matte face products, Kosas Cosmetics is the brand for you. This botanical-based ingredients brand has a wide range of shades in their foundations, cream blushes, highlighters, lip colors, and concealers.

One of its innovative products is Kosas tinted face oil foundation. So, you are most likely to find a charming shade for yourself. Although it is not an organic brand, its products use safe synthetics while avoiding up to 30,000 ingredients that might prove harmful to the skin.

7. Lovinah Supernatural Cosmetics

Lovinah Supernatural CosmeticsLovinah Supernatural Cosmetics produces natural products based on ancient African makeup and skincare. So, they are suitable for dark skin tones and work to prevent premature aging, uneven skin tone, and hormonal issues. It is basically a skincare brand but its makeup products are also top-notch.

Best of its makeup items include Nilotica lip serum, Goddess Glow Pellete, and liquid eyeliner. Also, its packaging provides an ethnic and luxurious appearance.

8. CODEX Labs

CODEX LabsCODEX Labs is a clean brand from its manufacturing to its packaging. Its raw material is obtained from wild plants and herbs, it is preserved through a food-grade system, and it is packed in biodegradable plant-derived polythene tubes. Additionally, it is clinically tested and COMOS-certified.

It is more of a skincare than a makeup brand because of its hydrating, skin nourishing, pore-minimizing, and sebum control formulation. Furthermore, its popular products include Bia Hydrating Skin Superfood and Bia Nourishing Face Oil.

9. Au Naturale Cosmetics

Au Naturale CosmeticsWho says that natural clean makeup needs to be in soft and mild shades? Au Naturale Cosmetics produces makeup items, especially lipsticks in gorgeous, attractive, and dark colors. It is a non-toxic, paraben-free, cruelty-free, vegan, USDA-certified, gluten-free, and entirely organic brand that formulates all its products under strict supervision in its laboratory.

So, you will notice how your skin becomes flawless and healthy after using its products. In addition to lipsticks, it has highly pigmented eyebrow pencils as well. All of its products are long-wear and durable and come in several shades.

10. Inika Organic Cosmetics

Inika Organic CosmeticsInika Organic Cosmetics is a 100% natural, 70% organic, and 100% vegan brand that is also certified by COSMOS. From skincare products like cleansers and exfoliators to basic makeup items including BB creams, foundation, lips & cheek cream, mascara, and more.

This wholly organic brand uses botanicals and minerals derived from the earth. Its natural primer improves the health of the skin while making it all prepared for a flawless makeup finish. Also, it is a luxury organic makeup brand. So, you can expect its prices to be a little higher than other clean brands.

11. Juice Beauty

Juice BeautyThe cruelty-free, vegan, and natural makeup brand Juice Beauty is a USDA-certified organic brand known to use natural ingredients like coconut alkanes as a replacement for synthetic infusions like silicones. Additionally, Juice Beauty uses fruit juices, tree stem extracts, natural aleo gels, and plant oils in its products.

This natural formulation keeps the coverage of makeup products the same while providing enhanced quality. Juice Beauty offers serum foundations, Stem CC cream, tinted moisturizer, mascara, eyeliners, setting powders, blushes, and more. However, they are only available in a few limited shades.

12. RMS Beauty

RMS BeautyRMS Beauty was founded by a famous makeup artist Rose Marie Swift for people of all ages from teenagers to older adults with mature skin. Its organic, food-grade, non-toxic, non-GMO, and natural ingredients are full of micronutrients like vitamin E and essential oils like castor oil.

These ingredients allow the makeup to improve the skin, moisturize the skin, and reduce the appearance of fine lines. Moreover, Its illuminators and highlighters are its most loved products as these creamy products make skin shiny without being greasy.


Makeup does not need to be full of harmful chemicals and ingredients that will dry out your skin, make it age prematurely, increase its texture, and open pores in the long run.

So, clean beauty products are manufactured with natural, safe synthetic, plant-based ingredients that are full of vitamins, minerals, and oils skin needs to stay hydrated, healthy, smooth, and glowing. But if you have been worried about which brands claiming to be clean are worth your trust, we have made a list for you.

Although several other brands are also clean and natural, these are the top 12 natural clean brands of 2023.

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