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Top 10 Best Makeup Brands in the World of 2024

By Mariela
January 29, 2024
7 minutes

It is very unlikely to find a woman who doesn’t love makeup, right? But just as women love makeup, they dislike makeup brands that do not make upto mark products. There are countless brands in the world, all claiming to be the best in the market.

Top 10 Best Makeup BrandsHowever, not all brands can be on the top. So, are you wondering which brands are really on the top in 2024? If yes, we are going to talk about the 10 best makeup brands in the world in 2024. Most of them were launched in the USA while others have their roots in France or Canada.

Moreover, these brands are not some random brands that got into the market recently. They have a long history and have come a long way while maintaining their quality and name. So, let us find out which brands we are talking about below.

Comparison Table

Here is a table comparing the origin and foundation of the top 10 makeup brands in the world in 2024. In addition to these brands, you can find Best Lipsticks Brands in the World here.




Country of Origin

Founded in



MAC Cosmetics

Toronto, Canada


Frank Angelo and Frank Toskan



Chicago, USA


Thomas Lyle Williams



Paris, France


Eugene Scheuller


Estee Lauder

New York, USA


Estee Lauder and Joseph Lauter


Fenty Beauty

California, USA




NARS Cosmetics



Francois Nars


Bare Minerals

New York, USA


Leslie Blodgett


NYX Cosmetics

Los Angeles, USA


Toni Ko



New York, USA


Evelyn Lauder and Dr Norman Orentreich



Paris, France


Christian Dior

1. MAC Cosmetics

MAC CosmeticsOfficial Website: Mac Cosmetics

Website Link:


ID: @ maccosmetics

Followers: 24.3 Million

Most Popular Products:

  • M.A.C Stack Mascara

  • M.A.C Retro Matte Lipstick

  • M.A.C Prep Plus Prime Lip

  • M.A.C Studio Fix Liquid SPF 15

  • M.A.C Studio Fix Powder Plus Foundation

Mac Cosmetics is an international brand that is $ 1 billion and has over 500 independent stores worldwide. It is easily accessible and you can easily find its foundations, concealers, lip colors, eye makeup products, and primers in any part of the world.

Moreover, it is known for offering a large number of lipsticks in charming shades and textures. Anyone with dark to light skin tones can find the perfect makeup for herself in Mac Cosmetic’s collection.

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2. Maybelline

Makeup Brand MaybellineOfficial Website: Maybelline New York

Website Link:

Instagram: Maybelline New York

ID: @ maybelline

Followers: 12.3 Million

Most Popular Products:

  • Maybelline Lip Lifter Gloss with Hyaluronic Acid

  • Maybelline Fit Me Dewy + Smooth Foundation

  • Maybelline Instant Age Rewind Concealer

  • Maybelline Fit Me Blush

  • Maybelline Great Lash Waterproof Mascara

  • Maybelline Tattoo Studio Gel Pencil Eyeliner

Maybelline is one of the oldest makeup brands that is best known for its Fit Me foundations that will surely fit your skin and make it flawless. Along with foundations, its age rewind concealers are pretty popular.

Additionally, its mascaras, eyeliners, and lipsticks are top-notch. This is also one of the most affordable high-end makeup brands. Also, do not forget to take off the makeup when you sleep because it can affect your eyes badly just as explained in What Happens if You Sleep with Mascara On .

3. L’oreal

L’oreal Official Website: L’Oreal Groupe

Website Link:

Instagram: L’Oreal Paris Official

ID: @ lorealparis

Followers: 10.9 Million

Most Popular Products:

  • L’Oreal Paris True Match Lumi Healthy Luminous Foundation

  • L’Oreal Paris Infallible Full Wear Concealer

  • L’Oreal True Match LUMI Glotion Natural Glow Enhancer

  • L’Oreal Paris True Match Super-Blendable Pressed Powder

  • L’Oreal Paris Age Perfect Radiant Satin Blush with Camellia Oil

L’Oreal is not just a makeup brand. You can find high-quality skincare and hair care products in L’Oreal as well. One reason behind the immense popularity of L’Oreal is that even after its birth in Paris, it has embraced all cultures and races worldwide.

Moreover, L’Oreal has over 30 brands of its own and has several popular celebrities behind its back.

4. Estee Lauder

Estee Lauder Official Website: Estee Lauder

Website Link:

Instagram: Estee Lauder

ID: @ esteelauder

Followers: 4.5 Million

Most Popular Products:

  • Estee Lauder Double Wear Stay in Place Foundation

  • Estee Lauder Pure Color Matte Lipstick

  • Estee Lauder Futurist Aqua Brilliance Watery Glow Primer

  • Estee Lauder Bronze Goddess Powder Bronzer

  • Estee Lauder Extreme Black Sumptuous Extreme Lash Multiplying Volume Mascara

In 1946, a young businesswoman along with her husband decided to bring innovation in women’s makeup and created Estee Lauder. It started with a few products like Super Rich All Purpose Cream and skin lotions. Now it is a billion-dollar company with multiple products in all categories.

5. Fenty Beauty

Fenty Beauty Official Website: Fenty Beauty

Website Link:

Instagram: Fenty Beauty By Rihanna

ID: @ fentybeauty

Followers: 12.9 Million

Most Popular Products:

  • Fenty Beauty Hella Thicc Volumizing Mascara

  • Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper

  • Fenty Icon Velvet Liquid Lipstick

  • Fenty Beauty Pro Filter Soft Matte Longwear Foundation

  • Fenty Beauty Eaze Drop Blurring Skin Tint

Fenty Beauty is the youngest makeup brand on the list. But it is extremely popular because of Rihanna’s influence and the brand’s focus on makeup for black women. It has over 40 foundation shades.

She worked hard to create the perfect consistency and shades of her products. So, this luxury brand is by women of color and white women alike.

6. NARS Cosmetics

NARS Cosmetics Official Website: Nars Cosmetics

Website Link:

Instagram: Nars Cosmetics

ID: @ narsissist

Followers: 9.7 Million

Most Popular Products:

  • Nars Afterglow Sensual Shine Lipstick

  • Nars Natural Radiant Longwear Foundation

  • Nars Radiant Creamy Concealer

  • Nars After Glow Lip Balm

  • Nars Soft Matte Advanced Perfecting Powder

  • Nars Light Reflecting Setting Powder Pressed

Nars Cosmetics was created by a cosmetic artist and photographer who was well aware of what looks good on human skin. Its products are popular for their highly pigmented formulation and multi-purpose makeup solutions.

The brand started with only 12 lipsticks and now it offers all kinds of lip colors and face makeup products.

7. Bare Minerals

Bare Minerals Official Website: bare Minerals

Website Link:

Instagram: bareMinerals

ID: @ bareminerals

Follower: 1.2 Million

Most Popular Products:

Bare Minerals is a clean makeup brand that was founded with a vision of improving skin tone and texture in addition to making it look flawless transiently. So, it provides products with ingredients that work for skin health.

Additionally, its foundations provide buildable coverage and its lipsticks are lightweight and easy to glide.

8. NYX Cosmetics

NYX Cosmetics Official Website: NYX Professional Makeup

Website Link:

Instagram: NYX Professional Makeup

ID: @ nyxcosmetics

Followers: 14.5 Million

Most Popular Products:

  • NYX Fat Oil Drip

  • NYX Butter Gloss Non-Sticky Lip Gloss

  • NYX Vivid Matte Black Liquid Liner

  • NYX Shine Loud High Shine Lip Color

  • NYX Born To Glow Liquid Illuminator

NYX Professional Makeup is for everyone from beginners to professionals because of its premium products and affordable price. This brand is now a subsidiary of L’Oreal and is continuously growing. So, you can find Nyx makeup in more than 70 countries in 2024.

9. Clinique

Clinique Official Website: Clinique

Website Link:

Instagram: Clinique

ID: @ clinique

Followers: 3.8 Million

Most Popular Products:

  • Clinique Dramatically Different Moisturizing Lotion

  • Clinique Almost Lipstick in Black Honey

  • Clinique High Impact Mascara

  • Clinique Even Better Clinical Serum Foundation SPF 25

  • Clinique Stay Matte Sheer Pressed Powder

Although Clinique is known for its skincare products, its makeup products are also exceptional because they combine an element of skincare with cosmetics.

It has a team of chemists, scientists, and dermatologists to formulate its products. Additionally, Clinique produces products for both men and women.

10. Dior

DiorOfficial Website: Dior Official Website | DIOR

Website Link:

Instagram: Dior Beauty Official

ID: @ diorbeauty

Followers: 12.9 Million

Most Popular Products:

  • Dior Addict Lip Maximizer

  • Dior Forever Skin Glow Clean Radiant Foundation

  • Dior Forever Glow Veil Radiance Primer

  • Dior Forever Cushion Powder – Mitzah Limited Edition

  • Dior Show 10 Couleurs – Miztah Limited Edition

Dior is a popular fashion brand. But with fashion, it provides luxury makeup products at pocket-friendly prices. Its makeup products are made of safe ingredients making them safe for sensitive skin.

In Dior Beauty, you can find enchanting perfumes, blendable foundations, skin-perfecting primers, soft cushion powders, plumping lip colors, and shimmering eye shades.


The top makeup brands in the world that found their way into this list include Mac Cosmetics, Maybelline New York, L’Oreal, Estee Lauder, Fenty Beauty, Nars Cosmetics, bare Mineral, Nyx Cosmetics, Clinique, and Dior Beauty.

There are several other well-known and well-trusted makeup brands as well. However, these are the best as they offer a wide range of makeup products for the face, eyes, and lips. Some of these are luxury brands while others are also superior brands with an affordable price.

So, we hope that one of these brands will become your go-to makeup brand this year.

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