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Top 15 TikTok Skincare Influencers to Follow in 2023

By Viktoria
February 2, 2023
7 minutes

Our daily routines must include skincare, therefore having trustworthy information from reliable sources is important. Consumers are relying more on product recommendations from skincare influencers as a result of the growth of social media.

In this blog post, we’re going to introduce you to some of the top skincare influencers that you should follow for expert skincare advice, product recommendations, and inspiration.

Skincare companies can reach the consumers who will benefit from their products the most by marketing through influencers.

We’ve compiled a list of the top 15 skincare influencers, which includes dermatologists, qualified experts, and some dependable influencers who are merely skincare lovers driven to share reliable advice and reviews with their followers.

1. Dr. Shah


Topping our list is none other than Dr. Shah, a board-certified dermatologist with years of experience and a wealth of knowledge about skincare

Dr. Shah is a highly experienced and respected dermatologist having vast knowledge of various skincare topics and conditions. He is dedicated to educating his patients and the fan following on his Tiktok account on skin health, from identifying the underlying causes of lip balm addiction and providing strategies for overcoming it, to recognizing the signs of hormonal imbalances and their impact on the skin.

Additionally, he frequently speaks at conferences and seminars and has published numerous articles and research papers on a variety of skin-related topics. Dr. Shah is renowned for providing his patients with the most cutting-edge care possible.

2. Hyram Yarbro


Hyram Yarbro is a well-known skincare expert and content creator who is known for his extraordinary expertise and love of skincare. He provides a wide range of skincare content, including advice, product recommendations, reactions, and other information.

He gained widespread recognition on YouTube after his candid review of Kylie Skin went viral, and is also credited with the viral popularity of CeraVe on TikTok. Hyram has 6.1 million followers on TikTok, and his skincare reactions videos are his most popular posts.

3. Dr. Vanita Rattan


Dr. Vanita is an expert in skincare for non-Caucasian skin and shares videos on TikTok and other social media platforms to help people achieve their skincare goals. She covers a range of skin issues, such as the best facewash and acids for skin of color, that are often overlooked by the traditional cosmetics industry.

She devotes her life to assisting people with Skin of Color and has more than 700,000 subscribers to her YouTube channel and 965.7K subscribers to her TikTok account.

top tiktok skincare influencers

4. Jadé Marie


Jade Marie has changed the way she views beauty by putting more of an emphasis on holistic skincare and mindfulness rather than on high-glamour makeup. The LA-based Holistic Medical Esthetician, who has 1.2 million Instagram followers, combines ASMR facials, affirmation meditations, and science-based treatments to provide distinctive skin therapies.

She goes by “JadeyWadey180” on YouTube, and her “ComplexionsByJade” series is well-known for its ability to soothe even the pickiest skincare devotees.

5. Barrier Queen


  • Tiktok ( @BauerBeauty ) – 346.3k Followers
  • Instagram ( @bauerbeautyco ) – 20.1K Followers
  • Youtube ( @BauerBeauty ) – 12.7K Subscribers
  • Facebook ( @BauerBeauty ) – 1.4K Followers

Jennifer Bauer is passionate about preserving and strengthening your skin’s barrier and criticizing companies that produce skin care products with formulas Barrier Queen doesn’t approve of.

If you’re searching for budget-friendly skincare, their “esthetician cleared” series will guide you to discover the best deals at drugstores.

6. Nikki


The creative force behind @uglyducklingskincare, Nikki is an expert at simplifying complicated skincare treatments.

By sharing videos about skincare, she hopes to assist her followers in making a choice of products that help them feel and look their best.

7. Dr. Camille Howard-Verovic


Howard is a valuable addition to your TikTok feed and the founder of the natural hair care line Girl+Hair . She is also a board-certified dermatologist.

She offers tips on everything from color-correcting mineral sunscreen to getting rid of blackheads from your ears while fusing humor and skin care knowledge. For all of your skin care needs, Dr. Camille Howard-Verovic shares valuable knowledge with her followers.

top skincare influencers on TikTok

8. Mairamkul Karagulova


In order to lose unrealistic skincare expectations, Mairamkul, also known as @theOdisseya on TikTok, reminds her followers that having healthy skin takes time.

Her well-liked TikTok routines emphasize a long-term strategy for skin wellness and the goods she employs to create her distinctive glow.

9. Dr. Joyce Park


Dr. Joyce is a knowledgeable dermatologist with degrees from Stanford and NYU. Trust in her expertise and be assured that her videos offer only expert advice. From a professional’s perspective, following her is a must. She gives engaging and approachable advice on skincare, skincare ingredients, and typical skin conditions under the TikTok handle @TeawithMD.

Her followers have responded favorably to her content, and they value her knowledge and the excellent information she offers. Dr. Joyce is promoting skin health awareness and empowering people to take better care of their skin by using TikTok as a platform to share her expertise and instruct others.

10. Dr. Adeline Kikam


Another board-certified dermatologist, Kikam, has excellent videos addressing common complaints like dry skin in the winter and great content for followers just getting into skincare (like how to build your skincare routine).

Dr. Adeline Kikam’s emphasis is on preserving the skin of Black and Brown people, and there are many things to watch out for when looking for sunscreens without a white cast, including why SPF is still necessary and natural hair and scalp care.

11. Cassandra Bankson


Skincare expert Cassandra Bankson, a medical esthetician, Debunks social media skincare trends by publishing videos that point out their lack of scientific support.

Cassandra has overcome her acne and gained a profound understanding of skincare with more than ten years of experience and a passion for beauty and skin science. She inspires others by sharing her skin journey and her knowledge of and passion for cosmetic chemistry.

top skincare influencers

12. Charlotte Palermino


Charlotte is focused on three pursuits: eliminating falsification in skincare, studying clinical reports, and enhancing her facial features with NuFACE.

Charlotte Palermino, a well-known “skinfluencer” and co-founder of Dieux, an unconventional skincare company, is using her power to alter the conversation about clean beauty. She challenges traditional notions of “clean beauty” on her platform and is well-known for her interesting TikTok videos.

13. Dr. Chris Tomassian


Board-certified dermatologist Dr. Chris Tomassian, who practices in California, is well-known on Tiktok for his clear and concise, educational videos on skincare tips and product recommendations.

With 1.7 million followers, his account is a dependable resource for those looking for simple and direct skincare advice. Tomassian attended UMKC for his medical schooling and KUMC for his residency training. He focuses on medical and cosmetic dermatology, aiming for results that are both natural and youthful.

14. Dr. Lindsey Zubritsky


Zubritsky, a dermatologist with board certification, commonly publishes “if you have this, try that” videos in which she describes typical skin problems and suggests products to treat them.

She also dispels myths, offers other advice you’d like to hear, and offers advice on how to take care of your skin like a dermatologist.



Young Yuh, also known by his Tiktok ‘s handle @YayayaYoung, is well-known for his humorous skincare advice. He became well-known by sharing entertaining videos on skincare, which resulted in 1.7 million followers (and counting) and a lot of adoration.

Do not believe that Young Yuh is merely another “skinfluencer.” He has many years of experience in the cosmetics business. And prior to joining the early TikTok community in March 2020, he was a marketing and content creator for well-known beauty brands.

Because of his compelling skincare content, Young may have become an overnight sensation on the app, but his passion for beauty and skincare goes far beyond that. Additionally, he has training as a sushi chef.


In Conclusion, Social Media Platforms like TikTok have become significant platforms for skincare influencers to share their advice with a broad audience. Dr. Shah and Hyram Yarbro stand out as the top expert in the field after reviewing the top 15 TikTok skincare influencers.

Dr. Shah’s followers highly value the reliable and educational content He provides because of his extensive medical background and likable personality. Dr. Shah is undoubtedly someone you should follow for all of your skincare needs, whether you’re looking for skincare guidance or are just looking for inspiration.

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