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Top 10 Best Fashion Bloggers on Instagram to Follow This Year

By Mariela
April 23, 2023
7 minutes

Do You want to reinvent your style sense? Or just want to keep up with everything happening in the fashion world? Instagram is the ultimate destination for fashion lovers. Whatever you want, It is where you can discover new trends, get inspired by different styles, and connect with your favorite fashion bloggers.

We have a list of the Best fashion bloggers you should read. They share their outfits, tips, stories, and opinions with millions of followers who look up to them for guidance and inspiration.

Whether you’re into casual, chic, edgy, or glamorous looks, you’ll find something for you on these blogs.

Following, it’ll be nice to check out this list of the top 10 fashion bloggers on Instagram.





Instagram ID


Chiara Ferragni

Fashion, and Lifestyle

29.1 Million

@ Chiaraferragni


Wendy Nguyen

Fashion and Motherhood

1.4 Million

@ wendyslookbook


Aimee Song

Fashion and Entrepreneurship

7.1 Million

@ aimeesong


Blair Eadie


1.9 Million

@ blaireadiebee


Negin Mirsalehi

Fashion and Skincare

7.1 Million

@ Negin_Mirsalehi


Chriselle Lim

Fashion and Beauty

1.5 Million

@ Chrisellelim


Kristina Bazan

Fashion and Art

2.5 Million

@ Kristinabazan


Nicole Warne Shadbolt

Fashion and Activism

2.2 Million

@ NicoleWarne


Camila Coelho


9.9 Million

@ Camilacoelho


Kristine Ullebø

Fashion and Modelling


@ Kristineullebo

1. Chiara Ferragni – Italy


Instagram: @ Chiaraferragni

Perhaps the most iconic fashion blogger, who has been a model herself and attended Milan’s Bocconi University for her Law Degree.

Featured on the Cover of Vogue and Lucky Magazine, served as the expert on a panel to shortlist candidates for LVMH Prize, and was named the highest conversion and engagement blogger of 2015, Chiara Ferragni had already become a global fashion icon and social media personality when she hit 27.

At 35, the Italian blogger has collaborated with brands like Louis Vuitton, Dior, Ermengildo Zegna, Mango and Benetton. More impressively, Mattel made a Barbie in her image, and Harvard Business School created a case study on her blog and shoe line.

It’s safe to say that besides being one of the top fashion bloggers, Chiara has become an icon and a model figure for young girls. We might see girls (In Italy and around the world) aspiring to start their own blog, have a Harvard case study made on them, and Barbie made in their image, just like they did when Monica Bellucci became a household name in Italy.

Having started her blog in 2009, Chiara’s blog (the blonde salad) covers everything in fashion, from industry news to celebrity gossip, event coverage, trends, new fashion lines, and much more.

2. Wendy Nguyen – United States


Instagram: @ wendyslookbook

Wendy Nguyen is the mind behind one of the best fashion blogs to read. She is a businesswoman, blogger, and digital influencer who empowers women through her work. Born in Vietnam but raised in California, Wendy reflects this unique cultural blend of East and West in both work and personal style.

A graduate of the University of California, Berkeley, Wendy started her content creator journey in 2010 with her blog, Wendy’s look book, and established herself as one of the top Fashion Bloggers worldwide. Today her blog is among the hottest fashion destinations online, garners millions of views, and has a strong and loyal following.

Wendy has collaborated with brands like Tiffany & Co, Cartier, and Chanel thanks to her charisma and unique style sense. Besides her business achievements, Wendy is keen on giving back to society. She partners with notable charity foundations, including Dress for Success and UNICEF.

3. Aimee Song – United States

Blog: Song of Style

Instagram: @ aimeesong

Among the most renowned fashion bloggers, Aimee Song is also a New York Times best-selling author. Thanks to her intuitive taste and creativity, she established herself as a trailblazer in the fashion world, with millions of followers on social media.

Her Blog, Song of Style has become a go-to destination for all fashionistas, thanks to Aimee’s effortless style and trend-setting sensibility. Since launching her blog in 2008, Aimee has collaborated with brands like Dior, Louis Vuitton and Gucci.

The story doesn’t end here. She is a part of several other business ventures, which include a jewelry line and a home décor line. Thanks to her entrepreneurial spirit, she has become the most sought-after speaker and consultant in the fashion world.

4. Blair Eadie – United States

Blog: Atlantic Pacific

Instagram: @ blaireadiebee

Atlantic Pacific is among the top style blogs to follow if you are into urban fashion. Blair Eadie made it a success thanks to her vibrant personality and her iconic style. According to Blair, her love for fashion and design started at a young age, something she was able to make a successful career out of.

Starting her blog in 2010, Blair made it a go-to source for style inspiration thanks to her bold and colorful outfits with great styling that attracted many followers. Till now, Blair has already worked with brands like Banana Republic, Nordstrom, and Tory Burch.

5. Negin Mirsalehi – Netherlands


Instagram: @ Negin_Mirsalehi

An award-winning fashion blogger who is also UNICEF Ambassador and works with charity organizations like the Dutch Cancer Society and World Wildlife Fund. Need to say more about her?

Negin started her blog in 2012 and it became popular thanks to her style and high-quality content. What makes Negin stand out among her peers is her authenticity and relatability. So far, she has collaborated with brands like Cartier, Dior, and L’Oreal Paris.

In addition to being a blogger, Negin started her own line of Luxury hair care products, Gisou. The brand has a cult following among beauty enthusiasts and focuses on nourishing hair and preventing damage.

6. Chriselle Lim – United States

Blog: The Chriselle Factor

Instagram: @ Chrisellelim

Chriselle Lim is known for creating one of the best fashion blogs. But before her blog, she had been working in the fashion industry for over a decade. Right now, her blog is recognized by Forbes and Harper’s Bazaar. So far, she has collaborated with brands like Gucci, Cartier, and L’Oreal Paris.

Chriselle has become a hit with the beauty community around the world thanks to her signature feminine and chic style; with a little sneak peek into her daily life.

In addition to her blog, Chriselle’s other ventures consist of a YouTube Channel with over 1 million followers and her digital marketing and creative agency, CINC Studios, which only creates content for top brands. Her Instagram has over 1 million followers.

7. Kristina Bazan – Switzerland


Instagram: @ Kristinabazan

A Swiss fashion icon, model, and influencer who is known for her unique and captivating style, starting her blog in 2011, Kristina quickly established herself as one of the biggest names in fashion and beauty. She is featured in major publications including Elle, Vogue, and Harper’s Bazaar.

Apart from these features, Kristina also worked with brands like L’Oreal Paris, Dior, and Louis Vuitton. Kristina’s glamorous yet accessible style is what made her the heartthrob of young girls around the world.

8. Nicole Warne- Australia

Blog: Gary Pepper Girl

Instagram: @ NicoleWarne

An Aussie Blogger with her own fashion and beauty brand, Nicole Warner is a fashion influencer and creative director, who has established herself due to her impeccable style and sophisticated approach to style. After starting her blog in 2009, and gained massive following leading to collaborations with Chanel, Dior, and Louis Vuitton.

Her blog, Gary Pepper Girl, shares fashion insights, Nicole’s travel experiences, and her personal musings and gives them a behind-the-scenes look.

Moreover, her work has been featured in Vogue, Harper’s Bazaar, and Elle. Later, Nicole founded her brand, The Feelist. It covers a range of luxury skincare products.

9. Camila Coelho – Brazil


Instagram: @ Camilacoelho

Here’s an influencer who teaches girls all around the world to be confident, bold, and unapologetic.

A Brazilian American Fashion influencer who has become a household name. Camila, known for her stunning looks and captivating style sense, reaches out to millions of users through her blog and social media. Both her blog and YouTube channel cover fashion insights, the latest from the fashion industry, covers trending events, her travel experiences, and personal musings, with some behind-the-scenes sneak peek into her glamorous life.

Also, her Instagram has over 8 million followers, and she has founded her own brand, Elaluz. Her brand focuses on high-end beauty products derived from Brazilian culture.

10. Kristine Ullebø – Norway


Instagram: @ Kristineullebo

Kristine is a Norwegian-based fashion influencer who has worked with H&M, Louis Vuitton, and VSL while being featured in Vogue, Elle, and Harper’s Bazaar. She also has her own brand, By Kristine covers beauty products (for both skincare and hair care) and clothing accessories. All of them are versatile and timeless, but the one that caught the world by fire was her Brand’s signature trench coat.

Kristine’s image as one of the top fashion bloggers in the world is of effortless sophistication and natural beauty. Her personal style is described best as minimalist and paired down aesthetics with a knack for timeless pieces.

Final Word

We hope you enjoyed these 10 fashion bloggers on Instagram. These fashionistas are not only stylish, but also inspiring, creative, and authentic. If you are looking for more fashion inspiration, make sure to follow them on Instagram and check out their amazing content. You won’t regret it!

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