By Viktoria
Updated: August 23, 2023
7 minutes
It’s the styles, trends, pricing, and constant release of Instagrammable Burberry and Gucci luxury apparel that have kept many hopping either from Gucci flora to Burberry her or Burberry to Gucci sunglasses. Despite Burberry vs. Gucci being a century-old hotkey among the middle class and old mogul fashionistas, deciding which luxury brand to buy is still a hard puzzle to tackle today.
Different origins, different age mates but two sophisticated lands of fairy tales capture the two long journeys of Burberry and Gucci. In our quest to demystify which luxury brand is better Burberry or Gucci for you, we’ve taken into account each brand’s business aspect, apparel styles and trends, pricing, and quality of materials in our comparison.
In this article, we’ll compare these two behemoth fashion luxury brands. Which is more expensive, which brand is better, and how the same fashion categories compare are all included in this article.
Let’s start by diving into each fashion luxury brand’s history
Table of Contents:
- Part 1: Burberry vs. Gucci: How They Started
- Part 2: Burberry vs. Gucci: Price Range of Items
- Part 3: Burberry vs. Gucci: Availability & Exclusivity
- Part 4: Benefits and Side Effects of IPL Hair Removal
- Part 5: Burberry vs. Gucci: Social Media Presence and Influence
- Part 6: Burberry vs. Gucci: Items Sold
Part 1：Burberry vs. Gucci: How They Started
Burberry and Gucci originate from different countries and their first stores were opened in different years. How these brands started paints a picture of small textile houses whose commitment to quality and style led to giant luxury brands spreading their wings to every part of the world.
Have you ever heard the story of Burberry and the waterproof, weatherproof jacket used in World War 11?
| Parameters | Burberry | Gucci |
| Originating Country | Brazil | Italy |
| Year of Establishment | 1856 (167 years) | 1921 (102 years) |
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Brief History |
Burberry is a classic symbol of Britishness and its innovative outdoor apparel best describes its blood mainstream. Burberry Thomas’s sense of fashion style led to establishing an authoritative brand with a tall view of a British colonial master.
In 1856 while aged 21 years, Burberry Thomas launched Burberry – his first clothing store in Basingstoke. In 1888, Thomas invented gabardine – weatherproof but breathable rainwear and patented it. It’s this invention that led to the manufacturing of high-quality trench coats. The gabardine trench coat made Burberry bloom after a series of high-profile adventurers and soldiers wore it. In 1901, Burberry developed its logo inspired by the 14th-century armor now displayed in Wallace’s collection and the equestrian knight. In 1912, Thomas Burberry designed another trench coat – The Tielocken coat and in 1914, they designed the now-famous Burberry trench coat. Due to their commitment to designing weatherproof attire, Queen Elizabeth 11 granted Burberry Company the Royal Warrant in 1955. Among the features to help you identify a Burberry trench coat is the Burberry checked liner. In 2006, Burberry acquired beauty and fragrance product licenses. In the same year, they expanded their online presence in US, UK, and EU. A new brand logo was conceptualized and launched in 2018.
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Family feuds within the Gucci family make up the longest part of Gucci’s history. Away from the ups and downs of this fashion house, its product lines always showcase a luxury Italian brand full of minimalist designs.
Guccio came from a family of leather craftsmen. After running away from an industry that foreshadowed his career for many years, Guccio found himself working as a lift attendant in London. His admiration of wealthy travelers made him pay closer attention to the traveler’s leather luggage craftsmanship. His passion for leather craftsmanship forced him to join Franzi where he became an expert in designing luxurious leather luggage. Gucci’s founder Guccio Gucci opened the first fashion house in Florence, Italy 1921. For about 14 years, Gucci and his sons established their presence in luxury leather products. 1936 saw Guccio release his first diamante canvas signature print. Inspired by style, quality, and craftsmanship, Gucci is today a luxurious brand housing different product lines. Among the high-end fashionable products you’ll find in Gucci stores include fashion, jewelry, home décor, leather products, and watches. |
| Main Features | The features that define Burberry fashion stores are leather accessories, trench coats, and footwear. Burberry also identifies itself with luxury ready-to-wear fashion and innovation enriched with British heritage.
Outwear as exemplified by the consistent release of new trench coat designs continues to be among the main Burberry’s features today. |
Gucci’s main product features include beads, embroidery, sequins, and the double G-Logo. You’ll find these features on most of the Gucci products.
Stirrups, equestrian-inspired motifs, horse bits, and the written brand name are other features that define Gucci. |
| Fun Fact | Burberry’s iconic black, white, and red strips of beige used as trench coat liners have been in use since 1921.
Thomas Burberry was only 21 when he founded Burberry. The first gabardine outerwear by Burberry to be opened was in 1891 at 30 Haymarket. Burberry was the first company to start manufacturing battlefield outerwear for the British Army. |
The double G logo was designed in 1960 for Gucci products the name and initials of its founder Guccio Gucci. Also, being an Italian brand is among the top fashion brands across the world.
Gucci’s first products to be handcrafted were leather luggage trunks. |
| Reputation | Even though Burberry reputation was dented after moving some production lines to China and its association with the “chav culture”. Most loyal fans still believe the Burberry brand reputation is strong. | Gucci is renowned for its high-quality handcrafted apparel. A house of luxury leather goods has been Gucci’s reputation for many years. |
| Primary Focus | As a strong luxury fashion brand with a sense of Britishness, current Burberry’s focus is fashion with Britishness. | To lead the world in fashion, Gucci maintains a focus on quality, luxury, and unique craftsmanship. |
In a nutshell, if you’re looking for luxurious apparel with Britishness, we recommend choosing from Burberry. But if you’re an artist, fashion blogger, fashionista, or trendy high/middle-income earner, buy from Gucci stores. Burberry and Gucci’s history comparison illustrates a story of two brands driven by passion and innovation.
Part 2：Burberry vs. Gucci: Price Range of Items
Is Burberry more expensive than Gucci? Among the reasons Gucci is the go-to luxury brand for most celebrities and fashion influencers is its timeless luxury designer products. And being a luxury designer brand, Gucci is comparatively more expensive than Burberry.
Comparing handbag pricing between Burberry and Gucci, Gucci handbags and trunks can be described as opulent and extravagant. Burberry bags are of the lower-end spectrum. Bags have been Gucci’s strongest arm since the establishment of the company.
Gucci’s high-end bags cost between $4000 and $52,000. One bag worth mentioning is the Gucci Bamboo 1947 Crocodile Top Handle Bag.
Burberry’s high-end bags like the Sequined Monogram Leather Small Lola Bag cost an average of $3,750.
Comparing women’s fashion, their pricing isn’t far apart. Burberry women’s fashion is more expensive the Gucci’s women’s fashion. Burberry women’s fashion cloth price ranges from $450 to $28,000 while Gucci’s women’s cloth price range is from $590 to $1,300.
Part 3：Burberry vs. Gucci: Availability & Exclusivity
Burberry’s surprising move to launch rental and resale stores makes the brand more available. Increasing its online market presence in Asian countries was another move that aimed at making Burberry available to its staunch followers. Burberry’s brand exclusivity was cemented in 2018 after they burned unsold stock worth $38 million.
By handcrafting a handbag worth $52,000, Gucci stands out as an exclusive luxury brand. Among Gucci’s marketing strategy is creating a waiting list for new product releases – an effective exclusive strategy for luxury brands. Besides product availability in Gucci’s official stores, you can find most of its products in online stores and appointed outlets.
Part 4：Burberry vs. Gucci: Celebrities’ Cleared
Even though Italian apparel brands like Gucci seem to attract more celebrities, Burberry has its own celebrity following especially fashion lovers with a sense of authority. Below is a table with a list of Burberry vs. Gucci celebrities’ cleared.
| Burberry | Gucci |
| Bella Hadid | Lee Jung-Jae |
| Erykah Badu | Jodie Turner-Smith |
| Riccardo Tisci | Harry Styles |
| Sam Smith | Phoebe Bridgers |
| Jon Kortajarena | Billie Eilish |
| Kendall Jenner | Jared Leto |
Do any of these celebrities influence your fashion choice? As two world-renowned luxury brands, there are many more celebrities and heavy runway hitters who have shown immense love to both Gucci and Burberry.
Part 5：Burberry vs. Gucci: Social Media Presence and Influence
Despite Burberry being in the market before Gucci was started, Gucci has attracted more mass following almost across all social media platforms due to its endless styles in every product category. This illustrates the presence of more fascinating fashion in Gucci compared to Burberry.
| Social Media Platform | Burberry | Gucci |
| 17.4 million | 21.1 million | |
| 20 million | 50.7 million | |
| YouTube | 407K subscribers | 934K Subscribers |
| 8.1 million | 7.0 Million |
Gucci wins in social media followers when compared to Burberry.
Part 6：Burberry vs. Gucci: Items Sold
Whichever apparel you need from Burberry or Gucci, you’ll definitely get the right one for you. Analyzing the product lines in these two fashion houses, Burberry has more.
| Burberry | Gucci |
| Clothing | Jewelry |
| Coats and Jackets | Watches |
| Shoes | Clothing |
| Gifts | Handbags |
| Pet accessories | Décor and lifestyle |
| Fragrance | Gifts |
| Scarves | Beauty |
| Bags | Shoes |
Conclusion
Burberry and Gucci are two luxury brands on a divergent mission. While Burberry continues to instill Britishness in its luxury designs, Gucci is always committed to craftsmanship, endless styles, and high-quality products. Whether it’s in the US, UK, or Asia, both brands have shaped the dressing lifestyle among the elite and middle-level income earners.
