Top 20 Female Fitness Influencers on Instagram/YouTube (2023)

Fitness and wellness have become a central part of many people’s lives, and the rise of social media has given birth to a plethora of fitness influencers who are changing the way we think about health and fitness. Instagram and YouTube have become platforms for these individuals to share their expertise, inspire, and motivate others to lead healthier lifestyles.

In this article, we’ll highlight the top 20 female fitness influencers who are inspiring millions of followers on Instagram and YouTube. Let’s get into it.

Instagram fitness influencers

1. Kayla Itsines

A personal trainer and author from Australia who is best known for her Bikini Body Guide fitness program. With over 12 million followers, Kayla Itsines is one of the most well-known and influential female fitness influencers on Instagram. She is a certified personal trainer and the creator of the Bikini Body Guide (BBG) workout program, which has become a global phenomenon.

Itsines is known for her supportive and empowering approach to fitness, and her program is designed to help women of all shapes and sizes get in the best form of their lives.

2. Whitney Simmons

A fitness enthusiast and YouTube personality who is known for her strength and agility training. Whitney Simmons is a fitness influencer and personal trainer with over 2 million followers on Instagram. She is known for her impressive physique and her dedication to helping women get in shape and lead healthier lives. Her account is full of workout tips, healthy recipes, and motivational posts, and she is a true inspiration for women everywhere.

3. Massy Arias

A personal trainer, fitness model, and influencer who is known for her high-intensity workouts and positive body image messages. Massy Arias is a certified personal trainer and fitness influencer with over 7 million followers on Instagram. She is known for her no-nonsense approach to fitness and her commitment to helping women achieve their fitness goals, no matter what their starting point is.

Massy is a true inspiration for women everywhere, and her account is full of workout tips, healthy recipes, and motivational posts.

4. Rachel Brathen

A yoga teacher, author, and influencer who is known for her inspiring yoga practices and messages of self-love and wellness. Rachel Brathen, a Swedish yoga instructor, is known for being a trailblazer in paddleboard yoga and the creator of Island Yoga Aruba. She has gained popularity due to her best-selling book, “Yoga Girl,” which was published in 2015.

5. Jen Selter

With over 12 million followers, Jen Selter is a fitness model and influencer who is best known for her impressive physique and booty-building workouts. She has been credited with popularizing the trend of “belfies” (butt selfies) on Instagram, and her account is full of motivational quotes and inspiring fitness photos.

6. Cassey Ho

A fitness instructor and creator of the popular POP Pilates workout program. Cassey Ho is a fitness influencer and the creator of the popular workout program, Blogilates. With over 3 million followers on Instagram, she is known for her fun and energetic approach to fitness, and her account is full of workout videos, healthy recipes, and motivational posts. Cassey’s positive attitude and approachable personality make her a favorite among fitness enthusiasts.

7. Sjana Elise Earp

Sjana Elise Earp is a popular fitness influencer and yoga instructor based in Australia. She has a significant following on Instagram, where she shares her passion for fitness, wellness, and healthy living. Sjana is known for her dynamic and creative yoga poses, as well as her inspiring and motivational posts, which encourage her followers to lead healthier lifestyles.

In addition to her yoga and fitness-related content, Sjana also shares travel and lifestyle photos on her account, offering a glimpse into her life and the places she visits around the world.

8. Anna Victoria

Anna Victoria is a certified personal trainer and fitness influencer based in Los Angeles, California. She has a large following on Instagram, where she shares her passion for fitness and healthy living, as well as her own personal journey towards a healthier lifestyle.

Anna is known for her realistic and relatable approach to fitness, and her account is full of tips, workouts, and healthy recipes that are accessible to anyone, regardless of their fitness level or experience. She is also known for her “Fit Body Guides,” which are comprehensive workout and nutrition programs that are designed to help people achieve their fitness goals.

9. Emily Skye

A personal trainer and fitness influencer who is known for her strength training programs and positive body image messages. Emily is known for her approachable and relatable approach to fitness, and her account is full of tips, workouts, and healthy recipes that are accessible to anyone, regardless of their fitness level or experience. She is also the creator of the “Fit Program,” which is a comprehensive workout and nutrition program designed to help people achieve their fitness goals.

10. Tanya Poppett

A personal trainer, fitness model, and influencer who is known for her high-intensity workouts and motivational messages. She is a certified personal trainer and has a strong background in dance, which has influenced her unique and creative approach to fitness.

YouTube fitness influencers

11. Dr. LA Thoma

Being a Doctor of Physical Therapy, she is an expert in the fields of physical therapy, fitness, and health. She endeavors to transform the sedentary lifestyle through her “ DareToBeActive ” challenge.

Recognizing that the realm of health and fitness can be daunting, especially for those starting out, she demonstrates how simple it can be to adopt an active lifestyle.

12. Adriene Mishler

If you are a fan of yoga, another top female fitness influencer on YouTube that you should follow is Adriene’s channel, “Yoga With Adriene”. The channel offers a diverse selection of yoga videos, catering to your specific mood and physical objectives. With the goal of reaching as many individuals as possible, Adriene provides high-quality yoga videos for free, accommodating a variety of moods and fitness goals.

13. Pamela Reif

Pamela Reif is regarded as much more than just an ordinary fitness YouTuber. Although she regularly uploads workout videos on her YouTube channel, she also sells cookbooks, food items, a meal delivery service, and even her own app through her website. The Pam App includes healthy recipes, exercises, health and fitness tips, and weekly training plans.

14. Anna Renderer

Anna Renderer leads the Popsugar Fitness channel. Popsugar Fitness offers fitness programs, workouts, and exercises to those seeking to improve their overall well-being through weight loss, stress reduction, and healthier living. In these videos, you will exercise alongside Anna, other fitness experts, and some of Hollywood’s most sought-after celebrity trainers.

Additionally, Popsugar Fitness provides access to popular and innovative fitness programs and trends, including P90X, Victoria’s Secret workout, Barre Method, and more.

15. Kelli and Daniel

Kelli and Daniel, a couple based in the US., started the Fitness Blender to offer freemium exercise videos. The channel boasts over 600 free and comprehensive fitness videos, with new content being added on a regular basis. Whether you’re a beginner or a seasoned athlete, there is a vast selection of inspiring videos to choose from, ensuring that you will find something that interests you.

In addition to full-length workout videos, the channel provides valuable information on topics such as health, fitness, nutrition, and more.

16. Rebecca Louise

Rebecca Louise is a fitness trainer and influencer. She has a popular YouTube channel and is known for her fitness videos and workout programs. Rebecca Louise provides a range of exercises, from bodyweight workouts to more intense strength training, to help people achieve their fitness goals. She is dedicated to helping her followers lead a healthy and active lifestyle.

17. Maddie Lymburner

Maddie Lymburner, the creator of MADFIT, is a former competitive dancer and one of the top female fitness vloggers of 2022 that you should definitely check out. Maddie is described as being “passionate about movement, performance, and healthy living.”

18. Nikki Blackketter

Nikki Blackketter is a former brand ambassador for GymShark and Cellucor. Her YouTube channel is centered around weight loss, bodybuilding, and home workouts, while also offering a glimpse into her personal life.

Based in Los Angeles, Nikki is able to regularly post on her channel and has built a following of over 700k subscribers since joining the YouTube community in 2014.

19. Sami Clarke

Sami Clarke is renowned for sharing her own workout routines, which she states have significantly changed her life for the better. She creates exercises and fitness programs aimed at achieving a slim, toned, and elongated physique and emphasizes the importance of consistency in reaching one’s goals.

20. Dana Linn Bailey

Dana Linn Bailey has garnered recognition in the fitness industry. She holds the distinction of being the first IFBB Pro in history and was the winner of the inaugural Ms. Physique Olympia.

She has been featured on magazine covers, has a training column, and even owns her own gym, further solidifying her expertise in the field. It’s safe to say that she is a highly knowledgeable and credible source in the fitness world.

Conclusion

The world of fitness and wellness is teeming with talented and inspiring women who are leading the charge on Instagram and YouTube. These top 20 female fitness influencers provide valuable information, tips, and guidance to help individuals reach their fitness goals.

From bodybuilding and yoga to weight loss and healthy living, there is something for everyone. Follow these influencers to stay motivated and inspired in your fitness journey.