By Sejla Selimovic
Updated: May 22, 2023
5 minutes
The beauty industry is growing at a rapid pace, today more than ever. New work techniques are being developed, new and better products are being produced for every type of beauty care, and with all that, the demand and need for beauty salons are growing.
In our previous guide on how to choose and find a good nail care salon, which you can find here , we worked out a few important details that determine whether the salon is good or not. Today we will go a little deeper and find out what actually makes a beauty salon very good and experienced.
Before you start choosing which beauty salon is best for you, you should first define your wishes and expectations, and most importantly, what is that you want to leave the salon with? Whether it is the result of the service or the experience and atmosphere, everything should be at an enviable level when you leave a good and experienced beauty salon.
1. Busy schedule, available time
Many clients and customers find it very attractive when a good beauty salon is always available. What does it mean? At moments when the salon is visibly crowded, there will always be one worker who is in charge or free at that moment to dedicate as much time to you as you want. Although most clients will adapt to the salon’s schedule as soon as they look for the first available appointment, it is undeniable that the salon will be able to offer an appointment that suits the client.
The experienced salon is familiar with all kinds of different schedules due to the variety of clients’ professions, and by that will provide enough tables, tools, and worker’s shifts to ensure that they make as many clients happy as possible. Also, in the process of making appointments, the salon will show that they value clients’ time, so thus they will make the process short and easy. Clients hold the business, and the salon grows it.
2. Online booking
Speaking about a time saver, here is one – online booking site for a professional, experienced salon. Online booking is the best thing that a beauty salon can offer its clients when it comes to making appointments easier. A platform where you can see absolutely all available appointments, and without waiting, or messaging, you choose on your own the appointment that suits you.
Another advantage of the online booking site is that in almost all of them, you will receive a reminder about the scheduled appointment 2, 3, 6, or more hours before the appointment. There is another little magic hidden there, if by any chance, and it happens, you forget about your appointment, you will be reminded to prepare or cancel on time without any damage to you or the salon.
3. Prices and quality
As we stated earlier, deciding what exactly you want and then comparing it with the prices of the salon is extremely important. If you are not able to afford as much as you want, don’t blame the salon for the high prices. Of course, it also happens that the salon offers unrealistic prices compared to the quality and offer, but a salon that knows what it offers, why it values it, and also maintains quality through development will always have a little higher prices compared to all other salons in the area.
An experienced salon always gives its regular and potential new clients an insight into the appearance of the salon as well as the results of its services. In other words, every good salon pictures, records, and shares its content regularly, precisely so that new clients can know what to expect. They are transparent in this sense, even with prices.
4. Customer service before, during, and after an appointment
In our mentioned
blog
before, the “Customer service and staff behavior” fragment tells you
about general gestures of staff towards the clients. Now, we will explain this in detail. Customer service does not happen only when making an appointment or during the service, but rather throughout the whole time you spend in the salon when you enter and until you leave.
Greetings on the phone and when arriving at the salon, kind directions to your seat, offering some refreshments, and giving you privacy and peace are things that please and keep clients. It is what an experienced salon has learned and practiced.
5. Discounts
We have reached the sweet part. There are numerous advantages of discounts for the salon and for clients at the same time. Clients love discounts, and discounts build publicity for the salon. Be sure that you have found an experienced salon when it regularly offers discounts. In addition to discounts for holidays, salons also offer discounts for a certain group of clients, such as students.
Discounts in the form of prize games that the salon conducts through its online platforms are also desirable. One of the type of discount is a discount on the number of services booked and performed, such as, for example, every third/fifth treatment of one service, free of charge.
6. Always in trend
An experienced salon knows that it should not lag behind and that it must always be a step or two ahead of everyone. Modern times provoke the production of new products, adapt to the needs of the market, and new techniques are tested and perfected from month to month.
Each salon that wants to progress and is successful follows all new trends and provides all its employees with training, thus ensuring that the entire team is involved in the development and improvement of work, but also the quality of service. Also, respecting the opinions and ideas of clients, as offers and suggestions, is one of the advantages of a good salon, as well as the reason why this salon is good.
Conclusion
Many will find themselves looking for a good and experienced salon because we all want what suits us best. There are a lot of things from which we can deduce what makes the salon good, and why we should choose it. There are things a good salon must have and must offer, to be ranked as luxurious. But what keeps the salon running is the clients.
Remember, sometimes just because you don’t like the salon for some reason, and it’s high-rated, doesn’t mean it’s bad at all. For different clientele, there are different styles of work in salons. We will all always go back to where we felt comfortable, regardless of whether there is another, better salon somewhere nearby.
