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Top 30 Makeup Influencers on TikTok, Instagram, and YouTube

By Laura
February 7, 2023
12 minutes

Are you a makeup enthusiast seeking ideas and fresh makeup techniques?

Then you should check out this list of the top 30 makeup influencers on TikTok, Instagram, and YouTube.

There is no shortage of cosmetics influencers sharing their knowledge and originality with the public thanks to the growth of social media.

We’ve put up this list of popular makeup influencers to assist you in finding the best makeup tips, tricks, trends, product reviews, and inspiration to wow your friends.

Prepare to improve your beauty regimen and gain knowledge from famous makeup influencers on social media!

1. Huda Kattan


Famous beauty influencer Huda Kattan started her career as a makeup artist in 2010 after quitting her job in finance. After establishing herself as a blogger, she developed her personal brand into the lucrative company Huda Beauty. With over 2.7 million Instagram followers, she commands high rates for sponsored posts and is picky about the brands she collaborates with because she already has a successful beauty line.

2. Safiya Nygaard


With over 9.51 million subscribers, Safiya Nygaard is a well-known YouTube influencer in the beauty industry. She first became well-known for her comical videos showcasing unusual beauty products, but she has since broadened the scope of her content to include lifestyle, fashion, and shopping advice.

With her comedic approach to beauty, Nygaard stands out. She is also renowned for her creative makeup mixing videos, in which she combines 600 different lipsticks or eyeshadows to produce a single, unique shade.

3. Nikkie de Jager


A well-known YouTube makeup artist, Nikkie De Jager has close to 14 million subscribers. Her brand is all about being authentic, challenging social norms, and expressing oneself.

Nikkie regularly develops captivating costume makeup looks and avant-garde designs using her exceptional makeup artistry skills, such as her butterfly eye makeup. Your brand will stand out in the beauty sector if Nikkie joins you as an ambassador.

Since its launch in 2008, her YouTube channel has featured her glitzy makeup looks, real and honest product reviews, and engaging personality. Celebrities like Lady Gaga, Selena Gomez, Becky G, and Fenty Beauty by Rihanna have worked with Nikkie. She collaborated with Beauty Bay to create her own eyeshadow palette.

4. Hikari Murakami


Hikari Murakami, a Japanese American beauty and makeup influencer based in Southern California offers simple beauty tips, parenting stories, and tasty Japanese recipes. She simplifies skincare and makeup and encourages her followers to celebrate their innate beauty. She is a member of the first American Influencer Council Career Creator Club, a mentorship program that links nano, micro, and mid-level creators with senior executives from Fortune 500 companies, promoting an entrepreneurial culture.

5. Michelle Phan


The first beauty vlogger is frequently referred to as Michelle Phan. She has years of experience on the internet and has shared makeup tutorials, launched her own cosmetics company, and returned after a brief absence. She provides makeup advice for both every day and costume looks on her YouTube channel. After creating her YouTube channel ten years ago, Phan has come to represent the success of an influencer-turned-entrepreneur.

She co-founded Ipsy, a cosmetics subscription service with a 2015 market cap of more than $500 million. Since learning that viewers prefer genuine content to advertisements, Phan has stopped posting sponsored content.

6. Nikita Dragun


Nikita Dragun is a well-known YouTube beauty influencer with more than three million subscribers. She reflected on her personal journey to share her story with others and thanked everyone for their support in a moving video titled “I Am Transgender” that she released in 2015.

Dragun launched her own beauty line, Dragun Beauty, in March of the year 2019 and she still speaks openly about her experiences. For the best beauty tricks, tips, and more, subscribe to her channels on Instagram and YouTube.

7. Nyane Lebajoa


Nyane Lebajoa has achieved international fame thanks to her well-known good looks and unique sense of style. Her social media following is enormous, and her content is captivating. Ironically, she had no plans to become famous when she first started her online presence.

However, the internet has a way of producing its own celebrities, and Nyane has excelled to become one of the top influencers in the beauty sector. With endless possibilities ahead, her fans eagerly anticipate her future endeavors.

8. Rose Gallagher


Talented British makeup artist Rose Gallagher is well known for her educational articles that give women confidence in their ability to apply makeup. She offers beauty advice, makeup tutorials, and techniques, as well as guidance for skin conditions like rosacea.

Rose, who has 34.7K followers, wants to empower her audience to become their own makeup experts with every piece of content she produces. “ My goal is to make you the best version of yourself when it comes to applying your own makeup “, as she puts it.

9. Danielle Marcan


Meet Danielle, the unconventional beauty guru with a playful eye-rolling flair. Danielle’s unique personality shines in her makeup videos, setting her apart from the typical content found online. Danielle stands out from the typical online content because of her distinctive personality, which is evident in her makeup tutorial videos.

Although she doesn’t have a Facebook page, her Instagram profile is full of interesting makeup tutorials, often with natural makeup and nude lips but occasionally with bold lips and eyes.

An impressive engagement rate of over 10% is the result of Danielle’s engaging personality and organic content. Danielle emphasizes quality while showcasing a range of products in her tutorials, providing succinct and to-the-point video content.

10. Ashley Quiroz


Ashley Quiroz is a skilled makeup artist, a parent of two, and a sought-after beauty influencer. Follow her on YouTube where she compares current and past makeup trends, showcases her personal makeup and skincare techniques and tries top-brand beauty products.

11. Char Barker


Char is a stunning natural beauty who loves to experiment with makeup. She is known for her video tutorials on creating effortless bronze glam eye looks and edgy glam styles. She also excels in cosplay, having transformed into famous characters like Jessica Rabbit and Poison Ivy.

Char specializes in monochromatic looks, glitter accents, and event-specific beauty, providing viewers with a diverse range of inspiration for their next makeup adventure.

12. Bretman Rock


Next up is Bretman Rock whose journey as an influencer started with his makeup contour videos on TikTok. The Filipino beauty influencer and social media personality has since expanded into filming fashion, comedy, and even a few cooking videos for his following base on TikTok that’s near to 15 million.

He recently launched another TikTok account @notbretmanrock that has gained over 4 million followers, where he called out the problematic beauty community and said that he doesn’t want to be tied to the beauty industry anymore. Nevertheless, his makeup tutorials, contour tips, and viral beauty trends are still an inspiration to makeup enthusiasts around the world.

13. Michelle Wong


The chemistry PhD-holding beauty blogger, also known as LabMuffin Beauty Science. She uses her expertise to provide unique, entertaining, and informative reviews and articles on beauty products.

With 400,000+ followers on Instagram, a blog, e-books, and a YouTube channel, she is the go-to source for scientifically-based evidence on beauty claims, myths, and ingredients.

14. Nancy Zidan


Nancy Zidan is an Egypt-based makeup artist known for her captivating content. As a verified TikToker, @Nancyzidan draws inspiration from various sources, including cartoon characters and public figures.

With 1.5 million followers and 15.5 million likes on TikTok, Nancy is ranked among the top 20 most popular makeup influencers globally.

15. Julie Kay


A well-known TikTok influencer with a focus on reviews, unboxing, and beauty products is @ImJulieKay . She should be followed on the platform because she has over 2 million followers and a high engagement rate.

Julie is a gifted makeup artist, and her daily posts, which receive an average of +30,000 views and +250 comments each, highlight her impressive abilities. Julie retains the attention and inspiration of her followers while maintaining a personal aesthetic on her Pink-themed page.

16. James Charles


A well-known beauty influencer named James Charles was appointed as CoverGirl’s first male brand ambassador in 2016. He continues to enjoy popularity and has a sizable social media following despite the controversy.

James began his career as a self-taught makeup artist and amassed a sizable fan base on Instagram and YouTube, where he posts examples of his work and offers advice on applying makeup. He has stopped posting to his YouTube channel as of 2021 but continued uploading content after a while.

17. Giorgina Juanita


Model, YouTuber, Tiktok, and Instagram star Giorgina Juanita is well-known in the Netherlands. She is well known for her stunning looks, endearing smile, fashionable sense, and incredible personality. She has appeared in numerous videos. She is regarded as one of the most well-liked females on Tiktok.

Giorgina has a sizable following on Instagram thanks to her captivating photos and videos, making her a social media powerhouse. She loves to take selfies and is extremely passionate about fitness.

18. Keilidh


On TikTok, Keilidh is a skilled and entertaining makeup artist. She exhibits her artistic talent by using a range of themes, such as cartoons, movie characters, and villains. @Keilidhmua is her TikTok username, and she also uses Instagram to reach a larger audience. Keilidh is a verified influencer with over 2.7 million followers and a high engagement rate.

19. Aliya Hamidi


A well-known TikTok user known for her entertaining videos is Aliya Hamidi. The majority of her content reflects her love of makeup, which she mentions in her bio.

She can be found using the handles @Aliya hamidi on TikTok, the same username on Instagram, and “aliyahamidi” on Snapchat. She has a sizable following of 531 people and 2.7K likes on her TikTok page. Her videos receive massive views and comments each.

20. Pinuppixie


Makeup artist Bianca Blakney, also known as @Pinuppixie on TikTok, has a sizable fan base. She is one of the top TikTok influencers with over 11 million followers and 515 million likes on her videos.

Bianca uses Instagram in addition to TikTok to show off her beauty skills to a wider audience.

21. Leticiafgomes


Follow Brazilian makeup artist and TikTok influencer, Leticia Gomes. She has an interesting and captivating timeline under her verified TikTok handle, @Leticiafgomes , and is known for fusing dance and transitions into her makeup content.

She is a well-known user on the platform with more than 7 million followers, 143.2 million likes, and an average of 700,000 views and 984 comments per post. She also has accounts on YouTube and Instagram where you can see more of her makeup creations.

22. Emmy Combs


Emmy Combs is one of the top 30 most famous TikTok makeup influencers. Her verified account, @emmycombss , has a huge following thanks to her entertaining content and great personality.

Emmy mainly makes videos showcasing fresh cosmetics and offering instructions on how to use them. She has a significant following on the app with 270K minimum and over 9.2 million followers, respectively. Emmy is active on TikTok as well as Snapchat YouTube, and Instagram, where she shares how-to videos and other content related to makeup.

23. Celinaspookyboo


Celina is a top-rated makeup TikToker known for her wit and humor. She, along with her husband Adam, posts under the username @Celinaspookyboo . Based in Canada, Celina is an expert in cosmetics, owns a beauty brand, and is an author and podcast host. She has published a book on beauty and makeup.

“My main goal in my videos is to make people smile. I like to think I have one minute to either make them smile or feel inspired. So, I throw all of my energy into each video. I would call my videos comedy, but with a dusting of confidence spiking and a crumb of spookiness,” Myers says.

Myers’ TikTok account boasts 26.8 million followers and a staggering 1 billion likes, while her Instagram account has 1.9 million followers and her YouTube channel has 1.46 million subscribers, demonstrating her exceptional social media presence.

24. Mari Maria


Maria is a well-known TikTok influencer who specializes in makeup-related content. The US-based TikToker with the handle @marimariamakeup has achieved verification status on the platform.

Maria is the most popular makeup influencer on TikTok with 22.8 million fans. Maria is a top option if you’re looking for a multifaceted beauty influencer with a significant social media following and high engagement levels.

25. Nabela Noor


  • TikTok ( @Nabela ) – 7.6M Followers

  • Instagram ( @Nabela ) – 2.3M Followers

  • Youtube (@Nabela ) -1.06M Subscribers

An extremely influential Instagram beauty influencer is Nabela Noor. She is the owner of the lifestyle company Zeba, and she uses it as a platform to question accepted notions of beauty. She appeared on the cover of Glamour UK in 2020 as an ambassador for the #BlendOutBullying campaign.

She has partnered with well-known beauty companies like NARS, Sephora, GlamGlow, and Anastasia Beverly Hills with the aim to “redefine beauty,” demonstrating the success of her mission.

26. Miana Lauren


Miana Lauren is a social media influencer in the beauty industry who is well-known for her skincare recommendations, product reviews, and makeup tutorials. Due to her knowledge of the beauty sector and her interesting content, she has amassed a sizable following.

Miana is renowned for her imaginative and creative makeup looks as well as her straightforward and approachable view of beauty. She frequently works with leading beauty brands and has established herself as a respected voice in the sector. Miana Lauren continues to inspire and amuse her followers with her love of beauty and her commitment to making others feel confident and beautiful.

27. Gabrielle


American luxury lifestyle influencer Gabrielle Alexis has a sizable Instagram following. She is one of the most well-known influencers, with more than 2.8 million international followers.

For her makeup tutorials and other video appearances, Gabrielle is well-known. She is one of the most popular girls on TikTok thanks to her endearing personality, gorgeous looks, chic poses, and adorable smile. Her social media presence is quickly expanding, and she uses the platform to create comedy clips, dance, and lip sync. Her popularity has also increased as a result of her captivating Instagram photos and videos.

28. Caitlin Raine


Caitlin Raine is a beauty influencer who has gained popularity on TikTok for her makeup tutorials, product reviews, and beauty advice. With over 42K followers, she has established a significant following on the platform and has become well-known for her creative and inspiring content.

She is passionate about helping others enhance their natural beauty and empowering them to feel confident and beautiful in their own skin. Caitlin’s engaging and informative content has earned her a dedicated following, and her popularity continues to grow.

29. Ahliyah Michelle


An expert in beauty and lifestyle who frequently shares quick but useful tips with her 61.5K Followers on TikTok for a better bedtime routine is Aliyah Michelle. She offers her followers insightful advice on a variety of topics, such as how to get the most out of your skincare powders and what products she uses herself.

Her goal is to assist others in improving their beauty regimens and achieving their best skin with the least amount of work and the greatest yield.

30. Katie Jane Hughes


The well-known editorial and celebrity makeup artist Katie Jane Hughes. On her platform, she imparts her knowledge, teaching users how to do everything from getting a youthful, radiant complexion to applying makeup like a pro.

She is well-known for her striking and vibrant makeup creations and has worked with prestigious companies like Net-a-Porter, Weleda, and Glossier. Her Instagram account provides insightful beauty tips and information on skin care.


The makeup industry is expanding constantly, and TikTok, Instagram, and YouTube makeup influencers are a big part of that growth.

Huda Kattan, one of the top 30 makeup influencers, is regarded as the best because of her extraordinary talent, originality, and variety of tutorials. Safiya Nygaard, who is ranked second and is also well-liked, provides her followers with a distinctive viewpoint and excellent content.

In addition to encouraging people to experiment with new makeup looks, these influencers also offer educational content that enables users to get the outcomes they want. In general, they keep raising the bar for makeup artists and serve as an inspiration to beginner makeup enthusiasts.

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