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10 Top TikTok Beauty Influencers & Makeup Artists to Follow in 2023

By Laura
March 3, 2023
8 minutes

Do you want to look beautiful and attractive as the Top Beauty Influencers on TikTok?

Make sure you regularly moisturize your skin, get enough sleep, drink enough water, exercise daily, stick to your skincare routine, and most importantly, feel confident in your own skin. If you don’t feel confident or attractive the way you look, no one else will also find you attractive.

Fashion and Beauty remain among the biggest niches, even on TikTok. Sure, the competence can be brutal but picking a sub-niche, like skincare, tutorials, comedy, beauty hacks, etc can help you create and grow your presence with ease.

Tiktok has the highest recorded engagement for beauty influencers, at 7.52%, this is way higher than 1.8% on Instagram and 0.56% on YouTube. So, if you want to start your beauty influencer career or improve your makeup or skincare routine, Tiktok might be the right place to start.

Top 10 TikTok Makeup Artists

So, you’ve started your journey to become an influencer to start taking better care of yourself? Either way, we are here to help. Following, we have picked the top TikTok Beauty Guru whose rise to fame story, and beauty can be the inspiration you need. So, do check them out!





TikTok Followers

Insta Followers


Mari Maria

Makeup, and Lifestyle

22.2 million

20.6 million


Abby Roberts

Makeup and Entertainment

16.9 million

2.2 million


Mikayla Nogueira

A Realistic Beauty Influencer

14.6 million



Charlotte Roberts

Special Effects Makeup

9.1 million



Nikkie De Jagger

Makeup and Beauty

6.9 million

17.2 million








James Charles

Makeup and Beauty

37.6 million

21.9 million


Dr Shah


17.8 million



Bretman Rock

Beauty and Comedy

15 million

18.5 million


Hyram Yarbro


6.1 million



Seth O’Brien

Makeup and Beauty

5.2 milion



1. Mari Maria (marimariamakeup)

(Image Source: Mari Maria’s TikTok Account)

22.2 million Followers, 515.8 million likes on TikTok, and does makeup, comedy, mompreneurship in-between.

A mom and a social media influencer, Mari Maria keeps her followers content with the latest makeup trends, makeovers, product reviews and adds some comedy and life advice in between her content.

Mari is among the top TikTok beauty influencers and often collabs with YouTubers Francine Ehlke and Kim RosaCuca. You can find her doing experiments often, sharing what’s it like to be a TikTok Beauty Guru, a mom and a wife simultaneously (with some added humor).

When she is not doing makeup, or giving beauty advice, you can find her at Social media events and Beauty festivals or just having fun with her family. Yes, she has a son (whom she gave birth to in 2020, and two sisters, all of whom she features in her content

Besides TikTok, Mari has an impressive following on YouTube with 9 million subscribers, Instagram and Snapchat. So, if you want to keep up with the latest makeup trends, or learn challenging makeup techniques, you might wanna follow her.

2. Abby Roberts (abbyroberts)

(Image Source: Abby Roberts’s TikTik Account)

16.9 million followers, 1.4 billion likes on TikTok, and Highest-Earning Beauty and Style TikToker of 2020

Abby Roberts is among the highest followed TikTok Artists, she specializes in both beauty and special effects makeup, but she is also known for her comedy clips, dances, and lip-syncs. At first, Abby focused on straight glam makeup looks, but later ventured into more quirky looks.

She is known for recreating movie characters, beauty queens, Halloween looks with bright and bold colors, etc. Some of her beloved transformations are T-Glam Girl Pennywise and Quick and Easy Vampire. So far, Abby has collaborated with brands such as Morphe and Colourpop.

These days, you can find her doing artsy stuff on her social media, often featuring her younger sister Charlotte Roberts (who is also a famous tiktok makeup artist on her right). So, if you want to recreate some famous movie, tv or game character, or learn how to create a famous celebrity look, then you should definitely follow Abby.

3. Mikayla Nogueira ( mikaylanogueira)

(Image Source: Mikaylay’s TikTik Account)

14.6 million followers, 1.1 billion likes on TikTok, and a realest beauty influencer

Mikayla Nogueira is a Tiktok beauty guru known for her honesty and authenticity, but this mega influencer’s reputation has come into question due to recent controversy over eyelashes and mascara. In 2022, Mikayla became the biggest emerging name in TikTok beauty world.

Dubbed a “realest influencer on TikTok”, Mikayla always maintained she never wanted to pursue a career in the beauty industry, but she felt out of place growing up she always had a love of big lashes and glitter. She added, “her love of makeup came from a place of insecurity, she wanted to fit in and felt self-conscious about her appearance because she had a more masculine appearance.

Mikayla posts product reviews, unboxing videos, makeup looks and transformations with bits about her personal life, all with a dash of humor. So if you are beauty enthusiast, and want someone realist to follow, you might wanna check out Mikayla’s content.

4. Charlotte Roberts (Charlottelooks)

(Image Source: Chalotte’s TikTik Account)

9.1 Million Followers, 366.6 million likes on TikTok and is a Goth Glam Girl!

Want to recreate your favorite horror character like Pinhead from Hellraiser, Monster High, Dr. Frank N. Wednesday Addams, Cruella Deville, and others?

If yes, then you must follow Charlotte Roberts (she recently recreated Neytiri from Avatar). Apart from these makeup looks, she also recreates celebrity looks.

Charlotte is the younger sister of Abby Roberts, and since she started her career, Charlotte has become a successful influencer in her own right, and that too within 2-3 years. Charlotte doesn’t focus on comedy videos much, but her makeup content, beauty hacks and modeling, especially her emo/gothic demeanor, is captivating a large audience already.

So, if you want to learn how to create the look of your favorite character, or how to be a goth/emo girl, then follow her. Another reason to do this is if you are already a fan of Abby’s work and just want to keep up with the sisters, and what they do online.

5. Nikkie De Jager (NikkieTutorials)

(Image Source: Nikkie’s TikTik Account)

168 million likes on TikTok, and is a United Nations Goodwill Ambassador

An influencer who inspired other famous Tiktok makeup artists on this list, Nikkie needs no introduction. She has collaborated with celebrities like Selena Gomez and others. Essentially a YouTube makeup artist, and beauty vlogger, Nikkie started doing TikTok very late as compared to others, but her ability to grow a strong following on TikTok within a short time is a testament to her online prowess.

If you are a makeup enthusiast, who likes to keep up with the latest and emerging trends, wants to recreate a celebrity look, check out product reviews, or want to improve her makeup game, then you should definitely follow Nikkie.

Nikkie has been named among the top 10 beauty influencers around the world by Forbes. Moreover, she is a United Nations Goodwill Ambassador, a global beauty advisor for Marc Jacobs Beauty, and the founder of her own brand, Nimya.

6. James Charles (Jamescharles)

(Image Source: James’s TikTik Account)

37.6 million followers, 1.1 billion likes on TikTok, and perhaps the highest paid beauty influencer on the platform.

What do you say about a Famous TikTok Makeup artist who is followed by Katy Perry, Miley Cyrus, Shawn Mendes, Demi Lovato, and Ariana Grande?

A self-taught makeup artist and first-ever male ambassador for CoverGirl and featured on the cover of Vogue, James started creating content to inspire others to be confident about themselves. Apart from sharing special effects makeup (looks), makeup and application tips (techniques), James’ online trajectory is rich with controversies and allegations.

Still, he knows how to handle his way around these allegations and is going strong ever since. He has collaborated with several members of the Kardashians, including Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner, Kendall Jenner and Kylie Jenner.

So, if you want to see famous celebrities getting a makeover and having a good time, improving your makeup game, or just want to keep up with James’s latest, you should follow him.

7. Dr Shah (dermdoctor)

(Image Source: Dr Shah’s TikTok Account)

17.8 million followers, 508.3 million likes on TikTok, and a licensed and certified Dermatologist.

Muneeb Shah, aka Dr. Shah is a graduate of Nova Southeastern University, College of Osteopathic Medicine, and has been in practice for over 10 years. He is TikTok’s number 1 dermatology influencer around the world and shares skincare hacks with his audience.

He first rose to fame after sharing reaction videos about skincare and makeup hacks, and since then, he has received board certification, counseled hundreds of students, produced different educational summaries for board exams, and much more.

Dr. Shah is among the top tiktok beauty influencers but might be the only one who is actually certified to give skincare advice. He shares different types of content in his videos, and most of his content is focused on skincare issues, with actionable advice.

If you want to follow someone who posts dumb fun content and shares makeup or transformations every now and then, then Dr. Shah isn’t the one for you. Instead, if you want strict actionable advice about how to take care of your skin, from a certified doctor online, then you might want to follow him.

8. Bretman Rock (Bretmanrock)

(Image Source: Bretman Rock’s TikTok Account)

15 million followers, and 395 million likes on TikTok, and has his own reality show on MTV

According to TikTok Beauty Statistics, Bretman started his journey as a beauty and makeup influencer by sharing makeup contour videos. Soon, he expanded his content and started sharing comedic workouts, cooking, and fashion videos.

As of now, Bretman has catapulted cross-platform fame that has led to his own MTV reality series and is the face of a Nike Campaign. He has been awarded a People’s choice award for Beauty Influencer and MTV Movie and TV Award for Breakthrough Social Star.

If you want to follow makeup tutorials, beauty hacks, and transformation looks, then you must better follow Bretman. He has collaborated with fellow influencers like James Charles, Nikita Dragun, Chelsea Handler and Bella Poarch.

9. Hyram Yarbro (hyram)

(Image Source: Hyram Yarbro’s TikTok Account)

6.1 million followers, and 291.1 million likes on TikTok. Also dubbed as TikTok’s biggest skinfluencer!

Do you know any influencer who regularly recommends products at a lower price point? Like under $50 and even under $10? It’s Hyram!

Hyram is Tiktok’s most trusted and followed skincare authority. He trained as a makeup artist and started posting online content. He helped people to look after their skin because “I was fascinated with it, I saw the potential it had to unlock people’s ability to see themselves in a more confident light”, said Hyram.

We might as well add here, Hyram is not a certified dermatologist like Dr. Shah, he is just a skincare specialist. His content focuses on product reviews, skincare advice, reactions to a celebrity skincare routine, etc. Hyram launched his own product line with Sephora, Selfless by Hyram.

If you want to improve your skincare routine, then you must follow Hyram, he reviews the latest products, and give useful tips, hacks and insights into how you can improve your skin. He is among the wave of influencer who helped people focus on their skincare, and has been at the forefront of men’s skincare movement.

10. Seth 0’Brien (Sethobrien)

(Image Source: Seth’s TikTok Account)

5.2 million followers, and 157.6 million likes on TikTok, and a Beauty Makeup Boy

One of the most beloved Gen Z TikTok Makeup artists, Seth O’Brien is a ]beauty and makeup enthusiast who is better known for his comedic personality, Seth O’Brien shares beauty and makeup content with tutorials. Seth shares short-form makeup tutorials, transition videos, and often uploads comedy content.

You can also find him talking about his favorite beauty products and sharing his life experiences. If you like lip-syncs then you should know Seth has lip-synced several songs from Drake, Taylor Swift, and Iggy Azalea.

Since he started back in 2018, Seth has collaborated with Coco Chanel, Dior, and Baccaratrogue. He also endorses products from Targetactually and Farmacybeauty.

So, if you want to improve your makeup game, and follow makeup tutorials, you should consider following Seth. He also spreads feel-good messages on his social media handles. He is the recipient of several online award nominations, including the AVA Digital Awards. He also has an Amazon page where he shares his favorite and must-have products.

Bottom Line

Easy access to the best beauty products and beauty hacks or tutorials from TikTok Makeup Artists can help you improve your makeup skills (easier and quicker). Considering what we learned from these influencers, the only thing that matters for becoming a well-known makeup artist is your drive, and your ability to continuously update yourself with emerging and changing trends.

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